Beyond the Book: Does Piracy Improve Book Sales?

At the Digital Book World conference last week, founder and principal of Magellan Media Brian O’Leary discussed research his firm has conducted that shows that eBook sales are boosted by pirated copies of eBooks. Brian discussed these findings with Chris Kenneally, host of Copyright Clearance Center’s Beyond the Book (http://bit.ly/d2w2TY).

Brian explains that the publishing industry has always given away content in order to sell content by citing examples like book readings, signings, etc. For more details, you can see the transcript of the interview here: http://www.beyondthebookcast.com/wp-images/OLearyDBWTranscript.pdf